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Personalized Shopping

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Education in personal shopping

Personal Shopping is a growing trend both in store and online. As a customer today, you expect the sales person to give good service, have competence, a range of knowledge and a great interest in the goods they sell. Personal Shopping is a service where you have the opportunity to win the customer and create both loyalty and increased sales.

Concept & Strategy

The Retail Academy is an innovative concept agency that develops and guides your company with concepts and strategy in personal shopping, in store or online. With over 10 years of experience, we are experts in the field of personal shopping.

Personal Shopping, a “Win-Win” for everyone

Service and knowledge are some of the most important tools of competition within the retail market, both for physical stores as well as online. Due to this high level of competition many chains and stores offer some sort of added value to their customers. We have seen that a well-functioning personal shopping operation leads to increased sales, increased customer loyalty and a more sustainable way to shop. Four-fold increases in sales per customer are not uncommon. At the same time the customer receives a personalized service experience, avoids wrong-purchases, and saves a lot of time. Read more about how you can work with Personal Shopping here. 

Apply for Style Academy

Educate your self as a Stylist and a Personal Shopper

Course start part 1: 7th of March 2022 Course start part 2: 25th of April 2022

Apply for Style Academy

News and inspiration

Bergdorf Goodman's Personal Shopping was founded by the world's most famous Personal Shopper

Betty Halbreich about the Personal Shopping at Bergdorf Goodman.

Webinar with Lisa Rogalin - Digital Personal Shopping with Bambuser

Bambuser is one of the companies that has already adapted to the new digital trend. Join their webinar with our founder, Lisa Rogalin.

Should the large fashion houses stop creating seasonal collections?

Today, most fashion houses produce five collections a year. A habit that might have to change if we want to see a more sustainable future.

Harrods Private Shopping - an even more exklusive Personal Shopping

The worlds most famous department store Harrods - How are they working with Personal Shopping and what can they teach us?

The retail industry after the pandemic? How to get the customer back and what to invest in after the pandemic.

Many customers say that they don't plan on returning to physical stores after the pandemic. Read more about solutions that has been brought forward.

Delivering Personal Shopping to the elite – Net-a-Porters EIP concept

Net-a-Porter is one of the brands, giving the most loyal customers the service they deserve. Read more about the Extremely Important Person koncept.

Remote Personal Shopping at Galeries Lafayette in the city of fashion

Shopping without being in the department store? Galeries Lafayette now offer Remote Personal Shopping, taking digital services one step further.

Fashion Show through a book? How Loewe and Chanel kept in close contact with their customers during the pandemic.

The fashion houses went back in time and focused on printing to keep the customers' interest during the pandemic.

The large online store matchesfashion.com offers just about everything at 5 Carlos Place

The online store matchesfashion.com sell luxury goods worldwide. A universe you can discover in real life.

Lisa Rogalin

Founder and CEO of The Rose Room

Lisa Rogalin is the founder and owner of The Rose Room by Invited that runs the personal shopping department at Nordiska Kompaniet as well as the stylist programme RR Style Academy. With her many years of experience in the business, Lisa is today one of Sweden´s foremost entrepreneurs in fashion and style. Her knowledge, sense of style and amazing service level has led to mentions in Damernas Värld, SvD and TV4 Nyhetsmorgon.

Lisa started NK Personal Shopping in 2010 to offer the department stores’ customers an outstanding service when meeting with educated and well-known stylists. To Lisa styling is about so much more than just suggesting thought-out clothing choices, it is about understanding your client and guiding them to lift their personal style.

To meet to the client´s growing demand of knowledgeable stylists with a great sense of style and service Lisa decided to start Style Academy. A unique education programme that focuses on basic styles, the history of fashion, current trends, personalized service and sustainability.
Read more about our history

Clients & Partners

Our current and previous partners. Over the past 10 years we have made longstanding relationships with our clients and partners and are proud of the collaborations that we have created. Read more about them here.